But there was very little in the way of direct competition when Willy Bitter opened the first store in his very successful chain in 1995. Frijoleros and Tortillas were grouchy and cantankerous and much further inside the perimeter. The first Willy’s Mexicana Grill was warm and inviting and practically suburban, opening in the Roswell-Wieuca shopping center, and it’s still there today.

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