Willy Bitter, founder of Willy’s Mexicana Grill, is a great example someone who, despite the odds, has found success in growing his small business. Bitter started his now 20+ unit Willy’s Mexicana Grill restaurant in 1995 with a single location on Roswell Road in North Buckhead. Willy had spent time in California and fallen in love with Cali style burritos, something he hoped to replicate with his burrito restaurant.

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